Case Study: Target Ovarian Cancer

Target Ovarian Cancer became a Communiqué finalist with a little help from Ravenhill and achieved its goals

The issue
Raise Target Ovarian Cancer’s national profile among key opinion leaders and increase brand awareness.

What Ravenhill did
Close collaboration with the senior management team to identify communication and public affairs opportunities. Develop and execute the plan.

The results
Target Ovarian Cancer was cited positively and all key messages carried in national, regional and local broadcast, digital and print targets including ITN News, Daily Mail, Daily Telegraph, BBC.CO.UK, Radio 4 Woman’s Hour, and Third Sector giving impetus to its parliamentary reception.

What the client said

“Consistently high-standard work – at both the strategic and tactical level – and instrumental in positioning Target Ovarian Cancer in the media and in the public policy arena as an effective advocate on behalf of the 6,800 women diagnosed with ovarian cancer in the UK”
– Annwen Jones, chief executive

There’s a post-script. Like all successful projects, the true impact can be measured further down the line. As a direct result of the campaign’s success, the charity secured an All Party Parliamentary Group for ovarian cancer and parliamentarians’ enthusiastic involvement has lead to the charity achieving another long-held ambition: to secure a pilot Department of Health national symptom awareness project so women can be treated sooner.